Services We Offer
Strategy & Growth Roadmaps
When effort no longer equals progress, strategy restores clarity.
We help you clarify where you’re going, understand your market, and build a practical plan your organization can execute with confidence.
What this helps with:
Unclear direction
Too many competing priorities
Lack of alignment across leadership
Goals without a realistic plan
AI Systems & Team Training
AI isn’t here to replace your team, it’s here to amplify them.
We train your people, identify real use cases, and build simple AI-supported workflows that plug into your existing tools.
What this helps with:
Manual, repetitive work
Inefficient processes
Teams unsure how to use AI safely
Missed opportunities for automation
Operations & Process Improvement
Growth requires better systems—not more effort.
We help you map how work actually gets done, remove inefficiencies, build consistency, and create the operational backbone your growth depends on.
What this helps with:
Bottlenecks and delays
Inconsistent quality or performance
Overwhelmed teams
Missing or outdated SOPs
Marketing Systems & Digital Foundations
Your marketing tools should support your strategy—not work against it.
We help you build the essential digital infrastructure your business needs to engage customers and communicate clearly.
This includes websites, email marketing, automation, branding updates, and the foundational tools that keep marketing organized and consistent.
What this helps with:
Outdated or confusing websites
Disconnected marketing tools
Lack of automation
Marketing tasks falling through the cracks
What to Expect
During Your Consultation
This is a conversation, not a sales pitch.
During your consultation, we will:
Understand where you feel stuck
Explore which areas (strategy, operations, AI, or marketing systems) need attention
Share first impressions on what will move the needle
Help you determine whether we’re the right fit
You will walk away with clarity—whether or not you choose to work with us.
Let’s Work Together
Clear strategy. Stronger operations. Smarter systems.
At Outlier Strategy Group, we help leaders cut through complexity, strengthen performance, and build the structures that make growth sustainable. Whether you need clarity on direction, tighter operations, AI workflows, or marketing systems that don’t break under pressure, our work meets you at the intersection of strategy and execution.
Every engagement is tailored, but the way we work follows a simple, repeatable path.
Discovery Phase
See what’s really happening in your business.
We start by gathering context. Listening to you, your team, and your customer, reviewing key data, and mapping how work actually gets done in your organization.
This phase surfaces the real constraints, not just the loudest symptoms, so we’re solving the right problems from the start.
Our 3 Step Process
Planning Phase
Co-create a focused, practical plan.
With a clear picture of what’s going on, we create a strategy with you that aligns your goals, people, and operations.
Execution Phase
Turn the plan into new systems.
We support you as you roll out new ways of working, refine them with real-world feedback, and embed them into your routines.
The result is not just a solid plan, but a business that actually runs differently and more efficiently.
Ready to see how this can work in your organization?
Frequently Asked Questions
-
We primarily partner with established small and mid-sized businesses that have teams, clients, and existing operations in place. This allows us to make the biggest impact through strategy, systems, and performance improvement.
-
You don’t have to know before reaching out. During your initial consultation meeting, we’ll help you identify the bottlenecks that are slowing your business down and recommend the service that will create the most meaningful improvement.
-
Both. We offer in-person support throughout the Greater Houston area including Tomball, Spring, The Woodlands and Cypress, and virtual consulting nationwide.
-
Absolutely. Every service is available individually. Many clients begin with one area and expand as their needs evolve.
-
You’ll receive a structured, phased plan that includes diagnostics, recommendations, implementation support, and ongoing check-ins. We don’t hand you a document and disappear. We walk with you through the work.
-
Most engagements last between 4–12 weeks depending on the scope. During your consultation, we’ll give you a clear timeline tailored to your project.
-
Pricing is based on the size, scope, and complexity of your project. After your initial consultation, you’ll receive a transparent proposal with clear phases and deliverables.
