Hi, we’re Daniel & Amanda
— the partners behind Outlier Strategy Group.
We built OSG because we’ve lived the tension that growing businesses feel: big goals, limited time, systems stretched thin, and decisions that carry real weight.
Together, we bring a blend of strategy, operations, marketing systems, and AI enablement that helps leaders not only see their path forward, but act on it with confidence.
We believe in work that is grounded, practical, honest, and truly supportive.
You don’t have to carry the complexity of growth alone. We’re here to walk it with you.
Daniel Collins
Co-Founder, Strategy & AI Consultant
When you work with Daniel, you’re partnering with someone who helps you make sense of complexity—quickly. He brings a unique blend of military leadership, financial expertise, and advanced business training to every engagement, giving you a strategic partner who can see both the big picture and the operational realities beneath it.
As a retired Marine Corps officer, Daniel is known for his disciplined thinking, calm presence, and ability to cut through noise to focus on what truly matters. He earned his BBA in Finance from Texas A&M University and later completed his MBA at Rice University, grounding his work in both analytical rigor and practical decision-making.
At Outlier Strategy Group, Daniel acts as your strategic guide, helping you clarify direction, align your leadership team, and integrate AI responsibly so your organization can operate with greater focus, efficiency, and confidence.
Amanda Collins
Co-Founder, Digital Marketing Specialist
Amanda is the person leaders turn to when they need clarity, structure, and a digital presence that actually supports their business goals. She studied Business Administration at Tarleton State University and later built deep expertise in brand development, digital marketing, and website design across WordPress, Squarespace, and Wix.
Amanda brings calm, organization, and intentionality to complex projects—helping teams stay aligned and businesses stay on track.
At Outlier Strategy Group, she focuses on turning strategy into action: developing brand-aligned websites, streamlining marketing systems, organizing multi-step initiatives, and ensuring your digital presence reflects the direction and goals of your business.
What sets us apart?
Outlier Strategy Group is a veteran-owned consulting firm based in the Greater Houston area. Discipline, preparedness, and integrity shape every part of our work.
We believe extraordinary results come from clarity, structure, and intentional choices. And while the word outlier can mean many things, to us it represents the businesses that rise. The ones willing to step beyond “business as usual” and build with purpose.
Not because average is bad, but because staying in the middle of the curve often keeps organizations stuck.
We help leaders see their business differently, strengthen what’s underneath it, and create the momentum necessary for meaningful, sustainable growth.
The why behind
Outlier…
In statistics, an outlier is a data point that
rises beyond the expected range—elevated, distinct, and impossible to ignore.
Our logo reflects this: a standard deviation curve with a single point pushed upward and to the right.
We chose the name Outlier because we believe growth happens when businesses rise beyond the limitations that keep average businesses stuck.
We help leaders create the clarity, structure, and discipline required to become the kind of outlier that elevates performance, not by accident, but by design.
“Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution.”
— Aristotle
You’ve carried your business this far.
You don’t have to carry the next stage alone.
The leaders who become outliers aren’t the ones who work harder—they’re the ones who get clear, build intentionally, and surround themselves with the right support.
If you’re ready to move from overwhelm to clarity, from scattered effort to aligned action, we’re here to walk with you. We can’t wait to get started.