Helping Businesses Develop Strategy and Deploy AI
to Drive Growth.
A Guiding Partner for SMBs in the Greater Houston Area
Even successful organizations
reach a point where things
feel harder than they should.
Systems that once supported progress begin to strain.
You see opportunities, but lack the bandwidth to pursue them.
Opportunities are missed not because of a lack of effort, but because of a lack of structure.
We understand that tension. It’s a natural part of growth and a sign that your current strategy needs to evolve.
Ways We Can Work Together
1. Strategy Consulting
Focused conversations with you and your leadership team to clarify where you’re headed, surface what’s getting in the way, and identify your next steps. These are a good fit if you’re starting to feel the strain and want a structured outside perspective.
2. Operations Consulting
Ongoing support to align your strategy, structure, and internal ways of working. We help you translate goals into clear priorities, roles, and rhythms so your organization can grow without burning out your team.
3. Leadership, Training & Development
We help you build leaders and teams that execute consistently. Through practical coaching, manager training, and clear operating rhythms, we strengthen accountability, improve communication, and develop the leadership behaviors that sustain performance as your business grows.
4. AI Training & Deployment
We turn AI from a buzzword into a practical tool for your business. We teach your team how to use AI safely and effectively, then design simple workflows that save hours, reduce costs, and unlock new revenue opportunities.
5. Online Marketing Systems
We help you put your marketing on rails. That means tightening your message, strengthening your website, and installing simple systems for email, follow-up, and content so you stay visible, convert more leads, and stop letting opportunities fall through the cracks.
What to Expect With Us
1. Discovery Call
We discuss your goals, challenges, and where you feel stuck.
2. Diagnostic Review
We take a close look at your strategy, systems, and workflows to identify real opportunities.
3. Recommendations & Roadmap
You receive a clear set of priorities, phases, and next steps.
4. Implementation Support
We work alongside your team to execute the plan and create lasting change.
5. Ongoing Support
We help you stay aligned, adjust as you grow, and protect your momentum.
Let’s get started. Together.
Meet Your Partners
Outlier Strategy Group is a veteran-owned firm
led by two partners who draw on backgrounds in strategy, operations, and marketing to help you solve the right problems
and strengthen performance where you need it most.
Daniel Collins
Founder, Strategy & AI Consultant
Daniel brings together more than two decades of military experience, a finance graduate from Texas A&M, and an MBA from Rice University with a strong passion for AI and practical strategy.
He loves helping leaders make sense of complexity whether that’s clarifying a growth plan, tightening internal systems, or showing teams how to use AI tools in ways that actually save time and support better decisions.
Amanda Collins
Co-Founder, Digital Marketing Specialist
With experience in website development, operations, and online marketing systems, she helps business owners organize their ideas and implement workflows that support sustainable growth.
Ready to take a closer look at
how your business is operating?
Whether you’re noticing early signs of strain or already feeling the weight of complexity, a focused strategy conversation can help you see what’s really going on and what to do next.
Not ready to book yet?